A once-a-decade peptide ecommerce wave is wide open. Build a real brand on it, before it stops being early.
Peptides today are where ecommerce was fifteen years ago: wide open, high-margin, and moving fast. Search demand grew 10x last year. I've scaled ecommerce inside a Fortune 60 company and I run a peptide brand of my own, and I take on two founders at a time to build alongside. Not a course. A partner with skin in the game.
Free · about 15 minutes · with an operator, not a salesperson
Starting from zero? I take a limited number of first-time operators. Say so on the call.
An operator in the trenches, not a guru.
I spent years at Sysco, a Fortune 60 foodservice company, leading digital growth and scaling customer-placed order adoption across North America, then brought that same operator mindset to independent and regional distributors. Before that I led restaurant POS sales at CAKE and launched new technology initiatives at Subway corporate, which gave me a ground-level read on how operators actually adopt technology. Now I build peptide brands, and I build them with you.
Let's build it together.
I take on two founders at a time so I'm actually in each build. Request a 15-minute fit call and I'll give you a straight read on whether we should do this.
Request a fit callEarly is the whole advantage.
Every big ecommerce category had a window where a focused operator could still own a corner of it. In peptides, that window is open right now. It won't stay open.
Demand is climbing fast
GLP-1s put peptides in every conversation. The search and buyer curves are still bending up. You're early, not late.
The category isn't branded yet
Most sellers are interchangeable commodity vendors. There's open space for a real brand, and that's the entire opportunity.
Margins are still wide
Sourced and priced right, this is a 60 to 80 percent gross-margin business. That headroom closes as the big players wake up.
I didn't study this market. I survived it.
I run peaq, a real, regulated research-peptide business, on the exact infrastructure you'd be building on. The deplatformings, the frozen funds, the 2am fulfillment fires: every edge case is handled because I hit it first. My proof isn't borrowed logos, it's my own store, live right now. Go see it, then judge.
See peaq live- Store suspended without warning
- Funds frozen 90-180 days
- Payments juggled on spreadsheets
- You own the accounts and the money
- Compliance enforced on every order
- Live in days, scales without rebuilds
Modeled from a typical first year on the platform. Illustrative, not a guarantee.
The whole playbook is already written down.
24 pieces on entity setup, banking, getting underwritten, RUO labelling, and cold chain. Everything I had to learn the expensive way, published in full whether or not you ever book a call.
Guides
The how-to. Entity, EIN, banking, high-risk payments, RUO labelling, cold chain.
Lab logs
The arguments. Teardowns, real numbers, and what this market looks like from inside it.
You're not going it alone. You're plugging into a network.
On your own, sorting out payments, sourcing, and marketing in this category burns months and a lot of dead ends. Through pep.app you inherit the relationships I've already built, so your energy goes into growth instead of trial and error.
A vetted processor network
Day-one access to multiple high-risk processors that knowingly serve this category, so you're never one frozen account away from going dark.
Marketing that works here
The creators, affiliate partners, and email and SMS channels proven to move product in a category where paid social is mostly off-limits.
Trusted research vendors
Sources with real third-party COAs and consistent lot quality, so you're building on supply you can actually stand behind.
An operator's playbook
The offers, pricing, and bundles I already know convert, plus a direct line to me as questions come up. You grow faster because you're not guessing.
I build the business with you, not for you.
You come out knowing how to run it, because you ran it with me. Every landmine in this business, frozen processors, sourcing scams, banned ad channels, is survivable with someone beside you who has already hit it.
Source what actually tests clean
We vet suppliers together: COAs, third-party HPLC and mass-spec, lot traceability. Supplier quality decides whether a brand survives year one.
Launch a store you run
A branded storefront with compliance in the code and payments in merchant accounts under your name, so no single decision can switch off your revenue.
Ship it without losing product
Cold-chain fulfillment done right: insulated mailers, lot tracking, and SOPs for damaged or returned shipments from day one.
Acquire customers the way this category allows
Paid social is restricted here, so we run the playbook that works: creators, native content, email and SMS, and high-AOV bundle offers.
What a dialed-in brand can do.
Illustrative. Your numbers depend on sourcing, offer, and execution. This is the shape of it, not a projection.
That's a real business, and it's the size of thing we build toward together, not a lottery ticket.
See if you're a fitYou're not gluing this together yourself.
The storefront, the compliance checks, and the back office already exist and already run a live business. That's the part you don't have to go build.
You also get the analyst you can't afford to hire yet.
Most operators run on gut feel and a revenue number. Every week, the platform reads your own order, customer, funnel, and inventory data and writes you the recap a good analyst would, ending in a ranked list of what to do next, each one argued from your numbers rather than asserted.
Where the money actually is
Contribution margin by product, which SKUs carry the month, and which quiet cross-sell is doing more work than you think.
Where it's leaking
The step in the funnel that loses people, what's sitting in abandoned carts, and whether your recovery emails are actually being redeemed.
When your customers come back
Your real reorder rhythm, and the day-count where buyers reliably go dark, so the automations get timed to your business instead of a template.
What's about to cost you
The stock-out that matters because of the margin behind it, and the acquisition slide that becomes a revenue slide a month from now.
And it tells you what it can't see yet.
Every recap ends with what your data can't answer: a channel with no spend tracked, a product with no cost recorded, a fix that shipped too recently to have moved anything. That list is what to instrument next. A tool that only reports what it happens to know is how operators end up confidently wrong.
See what a recap coversHere's the whole number, before you ask.
I don't do mystery pricing, so all of it is below. One thing to be clear about: this is what the platform costs. It is separate from the capital you put into inventory, which is the bigger number and the one that actually decides whether this is a fit.
Not ready to commit to a build? Start with a paid read on your specific plan instead. The full $300 is credited toward your setup if we go ahead.
Start with the auditYour store live on the pep.app platform, fully branded as yours: catalog, COAs, payments, and compliance all wired in from day one.
Same platform underneath, but a fully custom design and build from the ground up, for brands that want something more bespoke.
None of these is a checkout. They all start with the same 15-minute fit call, and I take on two founders at a time, so there is sometimes a wait. If we're not a fit, I'll tell you on the call rather than take your money.
The only extras are true pass-through costs (payment processing fees and SMS carrier costs) billed straight from the providers, with no markup from us.
Small group. Serious founders only.
I take two founders at a time because I'm actually in each build. Capital is required; this is an inventory business. The fit call is 15 minutes and free, and I'll tell you straight if it isn't for you.
- You have capital to put into inventory and treat this like a business
- You want a partner in the trenches, not a course to watch
- You can move now, while the window is still open
- You're ready to run a real brand day to day
- You're looking for passive income or a done-in-a-weekend hack
- You have no capital to invest in stock
- You want someone to hand you a finished store and disappear
- You're not sure you actually want to run a business
Never done this before? That isn't a disqualifier. I take a limited number of first-time operators, because starting someone from zero takes more of my time than guiding someone who has already run one, so there are only so many slots. What I can't work with is someone who hasn't sat with what this actually takes. If you're new and clear-eyed about the commitment, say so on the call.
The objections we hear most.
Straight answers on deplatforming, compliance, ownership, and cost.
No. pep.app runs on high-risk-ready payment rails where you own the merchant accounts, and the storefront isn't hostage to a single processor's risk team. If one rail has an issue, you route to another, and your store and your revenue stay live.
You are. pep.app provides the commerce infrastructure; you remain the merchant of record (the legal seller) and are responsible for the legality, labeling, and compliance of what you sell. We build the guardrails (age checks, research-use-only labeling, state blocking, a tamper-proof order record) so getting approved to take payments is the default, not a scramble.
It's enforced on every order, not bolted on. Age-21+ verification, research-use-only labeling, state-level blocking, and an immutable, timestamped audit trail are built into checkout and fulfillment: the exact mandated set your processor wants to see.
Days, not months. Your catalog, COAs, and storefront come up on production-ready infrastructure, and the operations backend (orders, fulfillment, labels, affiliates) is already running, so you're not waiting on a six-month rebuild.
It's flat and public. Two ways to start: a white-label setup at $1,899 one-time (your store live on the platform, fully branded), or a fully custom build from the ground up at $6,500 one-time. Both are split 50/50: half to kick off, half at go-live. Then it's $699/month flat for everything: hosting, updates, support, and the marketing tools. The only extras are true pass-through costs like payment processing fees and SMS carrier costs, and those go straight to the providers with no markup from us. Worth separating clearly: that's what the platform costs. The capital you put into inventory is a different and larger number, and it's the one that decides whether this is a fit.
No. I take a limited number of first-time operators, because starting someone from zero takes more of my time than guiding someone who has already run one, so there are only so many slots at once. Experience isn't the filter. The filter is whether you understand what you're committing to: real capital in inventory, a business you run day to day, and a category where the rules are strict and enforced. If you're new and clear-eyed about that, say so on the fit call and we'll talk about it honestly.
You can cancel anytime. The agreement is month-to-month with just 30 days' written notice, no early-termination fee, and you're never charged past your last month. The only 12-month piece works in your favor: your $699/month rate is locked for the first year even though you're free to leave. We'd rather earn the renewal every month than lock you in.
Yes. Your customer list, order history, and brand are yours. No processor or platform can pull them. Owning your accounts and your data is the entire point of moving off rented, low-risk-only platforms.
Not even close, and that's the whole point. A compliance team keeps your rules current, we generate ongoing blog and SEO content, a pricing tool benchmarks you against the biggest brands every week, and we ship new features (and build from your requests) continuously. Launch is day one; you keep gaining ground from there.
The window's open. Let's see if you should walk through it.
Request a 15-minute fit call. No pitch, no pressure, just a straight read on whether we should build this together.
Or start with the $300 fit audit, credited toward your build.
Not ready to talk? Get the Payment-Approval Checklist, the exact boxes processors make peptide stores tick.